Trinity Transit, Weaverville, CA

Trinity Transit has established a network of intercity routes which connect the communities of Trinity County with transit services in neighboring Humboldt and Shasta Counties. This project focused on identifying potential transit users among seniors, persons with disabilities, low-income individuals and Native American populations. After extensive community outreach, our team developed a Transit Mobility and Awareness Plan with particular focus on transportation-disadvantaged populations and created a comprehensive set of marketing tools including:

• Fully produced passenger guide

• Website (www.trinitytransit.org) with Google Transit based trip planner

• Bus stop signage and information displays

• Series of print ads

• Travel training program including PowerPoints for consumers and gatekeepers, handouts and targeted trip plans for use with specific audiences

• Starter database of gatekeepers for on-going outreach

In part due to this plan and the ensuing ridership growth, Trinity County was approved for funding to expand their intercity services from three days per week to five.