Mountain Transit, Big Bear Lake, CA

Transit Marketing completed a COA and Marketing Plan for the Mountain Area Regional Transit Authority (MARTA) in 2012. MARTA, now known as Mountain Transit, is a Transit system which serves the Mountain region of San Bernardino County, California. The project included the following elements:

• Passenger surveys on local and intercity routes
• Boarding and alighting counts on community fixed routes
• Extensive qualitative research – including stakeholder interviews, community meetings and driver focus group
• Recommendations for route, schedule and bus stops adjustment to enhance customer convenience improve on-time performance and increase ridership within available resources
• Development of a revised fare structure to increase fare equity and promote regular ridership
• Preparation of a comprehensive marketing plan
• Creation of a new brand – name, logo, vehicle graphics and signage
• Development of a new passenger guide concept