Mendocino Transit, Ukiah, CA

In 2012, Transit Marketing developed a comprehensive marketing plan for Mendocino Transit, in conjunction with updating their SRTDP. The project’s significant research effort included on-board survey, focus groups and stakeholder interviews. The marketing plan addressed a wide variety of marketing strategies, including the need for enhanced signage, passenger information and online presence.

Subsequently, Transit Marketing and Trillium Solutions completely revamped MTA’s passenger information system to provide local and intercity riders with easy-to-use passenger information tools in print and online. The project included the creation of:

• Full color passenger guides for the inland and coastal areas of Mendocino County. Each guide included large, easy-to-read maps, color-coded schedules, complete fare charts and bilingual how-to-ride information for both local and intercity routes.

• A new website at www.mendocinotransit.org which includes Google trip planning, an interactive system map and navigation that makes it easy for novice riders to explore and understand the MTA system. The website also provides direct links to connecting services in Santa Rosa.