Brunswick Explorer, Brunswick, ME

Under contract to CTAA, Transit Marketing completed an introductory marketing plan and program for this new transit service, which was implemented in the fall of 2010.  The project included:

• Development of detailed marketing recommendations
• Creation of the system brand (name, logo, vehicle graphics, signage)
• Creation of passenger information materials (including passenger guide, informational signage and website)
• Development of introductory advertising campaign

Ms. Barlow worked closely with Coastal Trans staff to plan for implementation of the various aspects of the marketing effort.