We are the transit industry’s resource for market research and strategic marketing services.
Transit Marketing, LLC, is an alliance of highly experienced market researchers, marketing consultants, transit planners and graphic designers. Formed in 1988 to serve as a resource to transit systems throughout the United States, Transit Marketing, a certified DBE, has worked with more than 100 public transit agencies of all sizes to meet a range of needs.
Selena Barlow, Principal Consultant
Selena Barlow, owner and manager of Transit Marketing, works exclusively in the public transportation industry. Her experience over the last 30+ years includes marketing plan development, market research coordination and analysis and development of marketing programs and materials. Read full bio
< Meet Selena Barlow
Partners
In partnership with these highly qualified experts, Ms. Barlow has provided effective marketing and service development support, initiated new transit systems, designed and implemented new services and revitalized established programs.
Dr. Hugh Clark, CJI Research Corporation
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Dr. Clark has worked in market research for public transportation agencies since 1976. He has conducted studies for more than 50 transit systems. Having originated many of the survey methods that have now become industry standards, he continues to innovate. He develops research designs for clients that reflect their unique local circumstances and that use new methods to effectively measure demand, estimate economic impact and track customer and employee satisfaction. Since 1980, he has conducted market research studies for planning and marketing of public transit throughout the United States, recently completing on-board passenger surveys, community segmentation studies and targeted e-surveys in California, Washington, Oregon, New York, Florida, Missouri, Michigan and Illinois for use in preparation of service restructuring and marketing plans. Learn more at www.cjiresearch.com.
Heather Menninger, AMMA Transit Planning
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Ms. Menninger has 25 years of transit improvement experience in rural and urban settings. She brings professional evaluation, problem-solving skills and expertise to analysis and evaluation of public transit programs, both large and small, having led numerous countywide planning initiatives. Ms. Menninger has served as a project manager for comprehensive operations analyses for rural and small urban transit; transit development plans; strategic, long-range and countywide transit planning; performance assessment of transit programs; coordinated transportation planning; senior transportation and non-emergency medical transportation planning studies; human service transportation evaluation studies; Americans with Disabilities Act trip modeling, planning and service design; staffing of mandated advisory groups; transit performance measurement, monitoring and reporting; telecommute needs assessments; and contracted staff assistance to regional transportation planning agencies. Learn more at www.ammatransitplanning.com.
Rick Schuster, Think Graphic Design
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Mr. Schuster is a highly experienced graphic designer with more than 20 years of experience in public transportation graphics. He has worked extensively with Ms. Barlow on projects including system branding, passenger information design, and AdWheel Award winning advertising campaigns. Learn more at www.think-graphics.com
Elea Carey, Transit Happy
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Ms. Carey is a longtime communications and marketing consultant with experience in launching new ideas and initiatives on behalf of young companies, investors, and transit organizations. She works closely with Transit Marketing to develop strategies and creative approaches for transit clients. Learn more at www.transithappy.com
Pam Heller, Marketing Consultant and Research Assistant
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Ms. Heller is an experienced consumer marketing and market research consultant. She provides support in the implementation of market research studies and community outreach efforts.
