branding

Branding

Branding is marketing at its most basic. For a transit system, branding of vehicles, stops and stations can build visibility and enhance image. Transit Marketing can help you turn your capital investments into powerful marketing tools.

The Transit Marketing creative team develops complete identity programs for new and existing transit services, building system visibility while communicating a clear message to potential users and other community members that this is their transit service.

Building Visibility

We’ve successfully branded or re-branded services from Basin Transit in California, to the Bluegrass RIDE in Kentucky to Concord Area Transit in New Hampshire.

A strong, visible brand establishes a system’s identity at a glance and becomes the foundation for all promotional strategies related to that system.

For samples of our branding strategies, click here and select BRANDING.

To see how an effective brand supports effective promotion, click here and select PROMOTIONAL MATERIALS.