Training Clients

University of the Pacific and Willamette University

Paratransit/Transit Management Certificate Program - Marketing and Customer Service (1996-on-going)

Designer and instructor for a one-day course for transit professionals as part of this certificate program.  The course covers the topics of developing a marketing plan, identifying objectives and target markets and selecting strategies from all areas of the marketing mix including product, pricing and promotion.

Community Transportation Association of America

Community Transportation Marketing in the New Millennium (2003-4)

Developed and conducted a one-day marketing workshop covering the basics of transit marketing and highlighting demographic, media and strategy changes relevant to the 21st century.

Community Transportation Association of America

Community Based Transportation Marketing (2005-6)

Developed and conducted a one-day marketing workshop covering the basics of transit marketing with an emphasis on community based strategies appropriate for transit agencies in small and rural communities.

CalAct RTAP Program

Teach a variety of one-day classes as part of the California RTAP training program.  These  include Transit Marketing, Customer Service and Transit Market Research.

Arizona Department of Transportation,  RTAP Program

Develop and teach classes in transit marketing and customer service.  Most recently conducted a one day course in the development and production of effective passenger guides.

Oregon Department of Transportation

"Conducting an On-board Passenger Survey" (2006)

Developed and conducted a two hour workshop in the basics of conducting an effective on-board passenger survey.

Oregon Department of Transportation

"Rural Transportation Marketing" (2002)

Developed and presented a half-day workshop for the managers of rural transportation systems throughout Oregon.  Have conducted similar workshops for the states or Arizona, Washington and North Carolina.

Mendocino Transit Authority, Ukiah, CA

“Building Quality Service...Everyone’s A Customer” Workshop (2000)

Developed and facilitated a two day training workshop for management and front line employees. Workshop content was based on an RTAP training module, but customized and expanded to meet MTA’s needs.

Arizona Department of Transportation, Rural Transit Conference

“Wake Up To Transit” - Marketing and Community Relations for Small Transit Operators

Co-facilitator for a two-day, interactive workshop which focused on how to market transit services, within a small community, to users and elected officials.

Community Based Marketing: A 12-Step Program for Transit Marketers

Presented at CalAct, Transit Information Exchange, Arizona Transit Association Conferences, Washington State Transportation Conference

Creator and facilitator for half day workshop for transit professionals, focusing on low-cost, community-based tools for transit marketing and service development.

Strategic Marketing Plans: Beyond Advertising

Presented at APTA Marketing Conference, Washington State Transportation Conference and Transit Information Exchange

Creator and co-facilitator for a two hour session on the process and benefits of developing a strategic marketing plan for a public transit agency.