Training programs designed for staff and stakeholders can expand your resources while supporting your marketing efforts.
Selena Barlow, Transit Marketing founder and principal consultant, is an experienced trainer in the areas of transit marketing, market research, service development and customer service. In addition to teaching experience in programs at University of the Pacific, Willamette University, Community Transportation Association of America and CalACT, she has created customized training programs for a variety of state and national transit associations.
Below is a sampling of training courses that Ms. Barlow offers. Please contact us for more information about these classes or to inquire about customizing a course for your organization.
Public Transportation Marketing
This full day workshop is an overview of basic marketing concepts and marketing strategies appropriate for small urban and rural communities. It stresses community-based marketing strategies which capitalize on transit’s role as a community service. The class is appropriate for transit professionals with varying levels of marketing knowledge from none to moderate.
The morning session focuses on the passenger experience and how transit systems can use customer service and communications strategies to enhance every aspect of the transit experience in order to build and retain a broader ridership base.
The afternoon session features a variety of community-based promotional strategies for attracting trial-and-repeat ridership, building community support and developing marketing partnerships.
Transit Market Research
Market research is an important tool for guiding transit planning and marketing decisions. While most transit professionals in rural systems have little education in market research, they are often charged with overseeing or even conducting research efforts. This workshop provides an overview of research techniques and how to use them effectively. It will allow transit managers to use research consultants more effectively and/or to conduct simple studies in house.
Public Speaking – the Ultimate Low-Cost Marketing Tool
Public speaking is one of the most effective and lowest-cost marketing strategies available to small transit agencies. It can be used to increase ridership, build community support and solicit funding. Yet many transit professionals fail to use this powerful tool due to fear or simple lack of awareness. This full-day workshop addresses:
Participants have the opportunity to prepare and make a simple presentation followed by a constructive critique.
Effective Passenger Information Programs
For many small transit agencies, their passenger guide is their primary marketing tool, serving both to inform passengers and promote the service. As more and more potential transit riders turn to the Internet for information, an agency’s website is an equally important marketing tool. Yet many transit systems do not use these tools effectively. This workshop will provide participants with a sound basis for evaluating and upgrading their system’s passenger information programs.
In addition, our team is prepared to work with you to develop other customized training programs in the areas of transit marketing, market research, service development or customer service. Some of the specific programs we have developed for other clients and conferences include: