Selena Barlow, M.B.A.

Ms. Barlow has more than twenty five years of experience marketing public transportation services. Her areas of expertise include:

• Market Research

• Strategic Market Planning

• Marketing Plan Development

• System Identity Development

• New System Introduction

• Design and Production of Passenger Information Materials

• Creation of Promotional and Collateral Materials

• Development of General and Targeted Ridership Campaigns

• Training in Transit Marketing and Customer Service

EXPERIENCE

Works exclusively within the transportation industry. Provides marketing consultation, market research and creative services to transit agencies, transportation departments of cities, counties and states and metropolitan planning organizations. Has worked for more than four dozen transportation agencies during the past twelve years. Services include marketing plan development, market research coordination and analysis, development of marketing programs and materials. Certified WBE.

Transit Marketing Instructor/Trainer, University of the Pacific (CA)  and Willamette University (OR) (1997-present)

Teaches a one day course in Transit Marketing for the Transit/Paratransit Management Certificate Program at these Universities. Has also conducted workshops and training programs for Arizona Department of Transportation, Oregon Department of Transportation, CalAct, AzTA, CTA and other transit organizations.

Developed marketing plans and proposals and coordinated market research for a variety of agency clients. Bratt Advertising has handled advertising, promotions and special projects for a number of transportation related clients.

Headed a comprehensive marketing division which included advertising, promotion, public affairs, community services and passenger information branches. Responsible for all marketing activities for a tri-modal transit system (rail, bus and people-mover). Key accomplishments included:

• Successful introduction of Miami’s Downtown Metromover.

• Complete revamping of MetroDade Transit’s passenger information program in conjunction with a system wide service redesign.

• Development of a comprehensive marketing plan to guide what had previously been a fragmented communications effort.

Associate ATE Management & Service Company, Inc., Director of Marketing, Sun Tran, Tucson, AZ (1982-85)

Responsible for all aspects of marketing for a 150 bus system, including advertising, promotion, market research, media relations, community outreach and customer service/information. Involved in short range planning, development and implementation of new services and major capital projects.  Major accomplishments included:

• Generation within one year of 7% ridership increase after many years of stagnate usage.

• Development and introduction of the University of Arizona Semester Pass Program which resulted in significant ridership growth and an on-going relationship between SunTran and the University.

• Initiation of a variety of promotional programs, including The First Time Riders Kit and Go-Card Summer Youth Pass, which have since been replicated by systems throughout the US.

Provided marketing, creative and media services for a variety of consumer oriented accounts.

Master of Business Administration

University of Arizona, May 1988

Concentration: Marketing

Bachelor of Science

University of Florida, June 1977

Major: Advertising

AWARDS FOR TRANSIT MARKETING

APTA AdWheel Awards 1983, 1984, 1985, 1986, 1990, 1993, 2005

Tucson Tops Addy Awards 1984, 1985, 1990, 1991