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The Durango T

Durango is a very historic community with a long railroad history.  The community's bus system was called "The Lift" and had little awareness and no image.  However the system operated a red trolley in the downtown area that was well loved and utilized.  We worked with Durango to create a name and logo that reflected a bit of the town's railroad heritage.  We then created a vehicle design for the buses that would tie them visually to the popular trolleys while differentiating them from a plethora of RVs and delivery vans, and a bus stop signage scheme that was highly visible and informative for the area's tourists.