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YARTS, Merced, CA

Yosemite Area Regional Transportation System, Merced, CA

project-yarts1Transit Marketing worked with the Yosemite Area Regional Transportation System to develop a Five-Year Transit Plan and companion Marketing Plan for its transit system.

To support implementation of the plans, a set of marketing tools was developed. These tools included:

  • High-visibility graphics for the YARTS buses
  • Enhanced bus stop signage and displays
  • Visitor-oriented passenger guides
  • Promotional displays