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Mountain Transit, Big Bear, CA

Mountain Transit, Big Bear Lake, CA

Transit Marketing completed a COA and Marketing Plan for the Mountain Area Regional Transit Authority (MARTA) in 2012. MARTA, now known as Mountain Transit, is a Transit system which serves the Mountain region of San Bernardino County, California. The project included the following elements:

  • Passenger surveys on local and intercity routes
  • Boarding and alighting counts on community fixed routes
  • Extensive qualitative research – including stakeholder interviews, community meetings and driver focus group
  • Recommendations for route, schedule and bus stops adjustment to enhance customer convenience improve on-time performance and increase ridership within available resources
  • Development of a revised fare structure to increase fare equity and promote regular ridership
  • Preparation of a comprehensive marketing plan
  • Creation of a new brand – name, logo, vehicle graphics and signage
  • Development of a new passenger guide concept