Morongo Basin Transit Authority, Joshua Tree, CA
Transit Marketing developed a comprehensive marketing plan for Morongo Basin Transit Authority’s intercity and local transit services and created a variety of marketing tools for use in implementing the plan. These included:
- Testimonial print and broadcast advertising campaign featuring a variety of MBTA riders
- Targeted collateral materials for seniors, college students and Marine base trainees
- Enhanced bus stop signage
- Theater advertising
Ridership on the intercity services has grown rapidly since introduction of the campaign.
Transit Marketing also worked with MBTA to develop bilingual materials to promote a fare increase.