MBTA, Joshua Tree, CA

Morongo Basin Transit Authority, Joshua Tree, CA

Transit Marketing developed a comprehensive marketing plan for Morongo Basin Transit Authority’s intercity and local transit services and created a variety of marketing tools for use in implementing the plan. These included:

  • Testimonial print and broadcast advertising campaign featuring a variety of MBTA riders
  • Targeted collateral materials for seniors, college students and Marine base trainees
  • Enhanced bus stop signage
  • Theater advertising

Ridership on the intercity services has grown rapidly since introduction of the campaign.

Transit Marketing also worked with MBTA to develop bilingual materials to promote a fare increase.