project-lane-thumb

Lane Transit District, Eugene, OR

Lane Transit District, Eugene, OR

Transit Marketing was contracted by LTD to perform Passenger Surveys in 1999, 2004, 2007 and 2011.

Each of the system-wide surveys collected detailed information about a sample of approximately 7,000 riders. The questionnaires included origin-destination data, transit usage characteristics, demographics, satisfaction and desired service improvements to guide planning and marketing decisions.

In addition, we conducted an e-survey of University of Oregon students in 2007 to evaluate the prepaid agreement between UO and LTD.