El Dorado Transit Rebranding and Marketing Plan
Transit Marketing, in partnership with Trillium Transit, re-branded El Dorado Transit, bringing it’s 20+ year old brand up-to-date with a new logo, vehicle graphics and bus stop signage. Transit Marketing also developed a comprehensive marketing plan for the system’s local, commuter, rural and demand response services. Trillium created a new website to reflect the updated brand and provide enhanced passenger information. Transit Marketing continues to work with El Dorado Transit to create marketing tools including system map, direct mailers, ads and targeted campaigns.