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Hugh Clark, Ph.D.

QUALIFICATIONS

Dr. Clark conducts primary research in public transportation, health care, consumer acceptance of technology innovation, utilities, and commercial applications. 

  • He conducts market research studies for planning and marketing of public transit throughout the United States.  Dr. Clark recently completed onboard and community studies in California, Arizona, Florida, and Massachusetts, for use in preparation of service restructuring and marketing plans. These studies are only the most recent of his transportation studies that have continued uninterrupted since 1980.

  • He has developed a useful system of measuring customer satisfaction with public transit service.  The method measures multiple factors to develop sensitive indicators of key marketing factors such as perceptions of safety, overall speed, reliability, and other service factors.

  • He also conducts studies in consumer acceptance of technological innovation.  He has tested consumer and public agency use of intelligent transportation systems, tourist information systems, use of data base technologies in trucking regulation, electronic banking, design of web sites, and many other applications of technology to transportation and consumer markets. In this field too, he has pioneered and continues to innovate.  From 1980 to 1984, many years prior to the advent of the Internet, he was already developing methods and conceptual frameworks to study in-home computer based information systems, in-home banking, and other information applications then provided by experimental coaxial systems.

  • In conducting consumer research, he uses focus groups, onboard surveys, community telephone surveys,  key informant interviews, and direct observation.

EXPERIENCE

CJI Research Corporation, Columbus, Ohio, Owner (1983-present)

Owns and operates CJI Research Corporation of Columbus, Ohio, through which his research and strategy work is conducted. CJI's mission includes not only providing market research, but providing market research which has a positive community impact.

 

President, Decision Research Corporation, Columbus and Cleveland, Ohio (1976-83)

 

Visiting Assistant Professor of Political Science, Ohio Wesleyan University, Delaware, Ohio (1974-75)

 

Assistant Professor of Political Science, Miami University, Oxford, Ohio (1969-73)

 

EDUCATION

PhD, Political Science

Michigan State University, Lansing, Michigan, 1972

 

MA, Political Science

Michigan State University, Lansing, Michigan, 1966

 

B.A., Political Science

Tufts University, Medford, Massachusetts, 1964